Zoltan’s Business News & Blog

We just introduced a new feature on our B2B Network. I believe we are quite innovative here, as far as I know, no big B2B and Import Export website offers something similar. The problem with many B2B sites is that they offer an Enquiry Cart feature and you can actually send hundreds of canned messages to virtually any member no matter how targeted or untargeted is the message. So, I sell mobile phones, let’s just send my message to hundreds of other members no matter if they are dealing in agricultural products or chemicals. In my opinion, this is equivalent with spamming and in my opinion it is actually decreasing the response ratio. Members get saturated with unrelated offers and requests and soon quit.

Anyway, what we introduced is the so called AutoContact feature. We match Top Member sellwords with other member buywords and send a warm invitation to possible buyer in the name of the Top Member to review the Top Member’s Profile, Trade Leads and Products. It is a 100% targeted advertising, our initial testings shows that we can increase a lot the responses received by Top Members. I won’t tell you exact increase percentages, it is not relevant yet but I believe the increase will be significant.

So, actually, we do the job instead of Top Members, we invite in their name -using some personalized messages- relevant members to visit their Top Member profile. We save them time and money.

This entry was posted on Thursday, February 15th, 2007 at 5:09 pm and is filed under Internet, Business News, Import Export Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.