How to Promote an Import Export Business
Today, I will share with you how do we use our B2B environment to promote registered companies and their related products and trade leads. I will focus on Top Member promotion, because in every networking environment, paying members get more benefits than free members. This does not mean that free members can not get good results using our network, but obviously paying members are getting more responses.
So, how do we promote your products?
1. Top Member Companies, Trade Leads and Products are ranked higher in our databases.
2. Top Members with an active membership can post more products and more trade leads.
3. We promote by email Top Member Products to matching members.
Example:
You sell sugar and add your product to our database. A new “sugar” buyer joins our B2B Network. This sugar buyer will look for “sugar” trade leads and “sugar” products on our database and obviously he will see your offer and product on top positions and most probably an RFQ (request for quote) or buying request will be generated and sent to you.
Wait, this is not all! We also promote your “sugar” products to ALL “sugar” buyers by email periodically, so you can expect a constant flow of RFQs by e-mail! These emails are actually right on target because we send your products and pictures to members who are interested in your offer. So, a mobile phone buyer will never receive your sugar offer and vice versa.
4. Buy & Sell Alerts are sent out daily or weekly (based on member preference) to members who opted to receive these alerts. They are designed to keep members up-to-date with what is happening on their industry: sellers of products receive constant notifications with new buyers, buyers of products receive constant notifications with new sellers + links to trade leads posted on member’s industry. Obviously, Top Members have priority here as well, so your chances of being found by a potential buyer or seller are much higher.
5. Top Members can contact more members than free members.
6. We promote your memberwebsite mywebsite.bloombiz.com through our B2B Network.
7. You receive up to 25% discount on Targeted Trade Offer when you decide to send a mass offer or request to matching buyers or sellers.
8. Top Member Products and Companies are also appearing on the right column of some of our partner sites on certain site sections whenever a match between a searched word and a Top Member Product or Top Member sell or buyword exist.
Actually, I have to admit that many of these targeted promotion tactics were only introduced in the last 10-12 months but it increased Top Member response ratio by almost 90%!
And, just another personal opinion. Often, our members simply pay the membership fee and expect miracles. Let me tell you clear and in a public environment. A Top Membership worth nothing if you:
- do not have a company description
- do not provide sell and buy words
- do not add at least one trade lead and one product.
This will only generate you a number of totally unrelated requests and offers because other members will not know what you are selling or buying! So, please do not waste your money in becoming a Top Member if you have nothing to sell or buy.
But, if you invest some time in following my advices, our network can become a valuable resource for your import export needs.
Join our European Business Marketplace if you are not a member yet and benefit from our import export marketing. And, as an addon, you still benefit from our 3 times more credits promotion by the end of February. If you are already a member, please login on the partner site where you signed up or through our general partner site: Market at TradeHolding.com.