Zoltan’s Business News & Blog

So, you are having / promoting an import export business. You manufacture / buy different products and sell them to other companies. How do you get / reach the customers?

Getting quality targeted traffic to your business website from search engines if you are acting as a worldwide seller is almost impossible. Why? Because specialized B2B Portals and Marketplaces are mainly ranked for keywords like: “product sellers”, “product manufacturers”, “product distributors”, “product wholesalers”, “product importers”. Don’t believe me? Just use your favorite search engine and try it. How many individual company website do you find on the first page? I will tell you. Definitely not more than 25-30% on the first page. The rest of the links are mainly B2B websites, marketplaces, portals, etc.

My suggestion is: take the time and list your company, trade leads and products to the Top B2B Portals / Marketplaces and make sure you rank high enough for your specific products / search terms. The Top B2B Portals list tens of thousands of websites, so simply being listed will not give you the expected benefits. You need to be ranked on top positions with a keyword rich presentation of your products and trade leads.

Your Product Name or Trade Lead subject is the most important thing, don’t just use subjects like: “My Sell Offer” or “My Product”, or “My Catalog”, this will tell nothing about what you are selling! Our experience shows that a keyword rich product name or trade lead subject is determinant on whether the prospective client will read or not what you sell.

Summarized, 3 important points:

• if you manage an import-export business do not plan to be listed on top positions on search engines, focus on international B2B websites
• ranking higher on top B2B marketplaces is your best bet for import-export marketing
• keyword rich product names and trade lead subjects are a must to make the prospective clients read what you have to offer.

This entry was posted on Sunday, October 22nd, 2006 at 5:43 pm and is filed under Import Export Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.